1) Does advertising in local magazines work?
A) Local magazines are perused more than mailings. 90% of the recipients read them by dint of the magazines’ local, familial ethos. If there’s a Hollywood celebrity on the front cover, it is by dint of being not a celebrity, but your very own neighbor. We’ve had Broadway and LA stars on our magazines who reside or return to their hometown. Glossy magazines have a long shelf life, lending the ad sustainability. You trust a friend’s judgment about a newly opened restaurant, not the lawn sign or the mailing or the Yelp review. You take the friend’s referral. But each magazines reaches 2,000 – 4,000 homes. You are seen a friend, or at least a friendly business. You sponsor their content. You write for them. Can you see how your referrals may grow exponentially?
2) What to consider when advertising in a magazine?
A) Make your ad visually alluring through our graphic designer’s expertise. No excessive text. What is otherwise crammed into an ad can be expounded through pages of articles and business profiles. Occupy the most coveted spot, that of the Expert Contributor, as it is exclusive. No other business in that specialty can usurp it, even if they were to sponsor content in the magazine. Your ad is wedded to your content.
3) Why advertise in a local magazine?
A) Through local magazines, business owners access covetable markets. They get the right pairs of eyeballs, those of affluent homeowners, on their own, unique content and customized ad.
4) Are magazines a good way to advertise?
A) Community magazines allow for a microtargeted approach. They are mailed directly to homeowners with expendable income. These homeowners do not incur subscription fees, courtesy of the publisher, and are compelled to reciprocate the business’ sponsorship of their community magazine by patronizing their services. If you are a translocal business trying to access a town, then the way to garner clients is to introduce yourself as the Expert in your specialty, educating them with field-particular knowledge, and bestriding their resident submissions.
5) Why do we need copywriting services?
A) To ensure that business owners and freelancers deliver an impactful message by minimizing verbiage, employing persuasive diction, and creating syntactical flow.
6) Who needs copywriting the most?
A) In my experience, there is no profession that conduces more to writing than others. Many a legal professional, however, may be averse to writing, as they tend to be inundated with paperwork. There is a whole specialty devoted to medical writing, too. Fiction writers need to open their manuscripts to outside perspectives to avoid complacency.
7) What type of company should advertise in a magazine why?
A) A small-to-medium size company that wants to carve out influence in its market, namely the town in which it is based and/or adjoining towns. It brands itself like the businesses that allocate national advertising budgets. A larger business (i.e. university, hospital, car dealership) that wants to reciprocate the residents’ patronization by sponsoring their community-centric magazine. A company that eschews sporadic, retail coupon advertising in favor of signaling an enduring, caring presence in an affluent market.
8) What is the value of advertising in magazines?
A) Magazines, unlike mailings, are archivable. The ad is anchored to content, either that of the business owner him/herself or the resident. The business becomes embedded in the community, allowing it cultivate a clientele. Magazines leverage storytelling. Most homeowners want to read about their neighbor who graces the front cover of the month. They are compelled to patronize the businesses that sponsor that story or surround it. Mailings, by contrast, are depersonalized (or purport personalization in ways that seem disingenuous or invasive- i.e. some unknown agent has calculated the value of your home based on Google photos of your property) and thus disposable, whereas billboards signal aggression and inaccessibility.
9) What do you put in a Lifestyle Magazine?
A) Branded content in the form of field-particular articles written by the business owners. Lifestyle-oriented content (photographs, poems, travelogues, how to- articles) authored by residents. Rubrics (pets/recipe/kids) consistently sponsored by a business so as to become inextricable from it vis-à-vis the readers.
10) Who is the target audience of lifestyle magazines?
A) Homeowners with expendable income. They are able to patronize service-based businesses (wealth management advisor, learning center, flooring company) and high-end retailers (jewelers, furriers, gun shops) with regularity.